Seaside Romeo (logo suite)
The brief was to create a mascot for the brand that had a cheeky confidence while also referencing a nostalgic, British seaside aesthetic. This was a lot of fun to work on. It started with sketches which were developed back and forth with the client until we knew that all the elements were right. I only add colour at the final stages, and when the logo was complete a full suite (as seen below) was delivered with vectors, jpegs, pngs, TIFF and pdf files.
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